A faster way to build a bigger, more engaged fanbase.
Mobile-first series for athletes, teams and leagues.
ATHLETIC SHORTS MEDIA
ATHLETIC SHORTS MEDIA
ATHLETIC SHORTS MEDIA
Mobile-first series for athletes, teams and leagues.
The moment
New leagues are emerging. NIL has transformed college sports. Interest in athletes and sports has never been higher.
Global women’s elite sports revenue projected for 2026, up 340% since 2022.
Invested into the professional pickleball ecosystem in 2026.
Fans attended PWHL regular-season games this year, up 71% from its inaugural season.
The problem
Highlights and game clips serve people who already care. Series draw in new fans, keep them engaged between games, and turn curiosity into audience growth.
The Ultimate Fighter introduced a generation of viewers to UFC through its fighters, personalities and rivalries.
The shift
Audiences are already shifting toward short, serialized stories built for the phone. Vertical series combine the characters, cliffhangers and repeatability of television with the way audiences watch now: in short episodes, throughout the day, on the device already in their hands.
Leading vertical entertainment platforms generate significantly more daily viewing time per user than Netflix, evidence that short, serialized stories can create powerful repeat viewing behavior.
The U.S. vertical drama market grew from $350 million to $1.5 billion in 12 months, while two vertical platforms ranked among the top eight U.S. media-app downloads in 2025.
The opening
Today, vertical series are dominated by scripted soap operas. Sports brings the ingredients for addictive series naturally.
The team
Our team has produced documentaries and series for Netflix, National Geographic and Bloomberg Originals. In building for mobile, we found that great vertical series aren’t documentaries compressed into three-minute episodes. They require an entirely different storytelling approach, and we’ve developed that process around the characters, relationships and emotional turns that keep an audience pressing next.
